Lionsgate, did exceptionally well this weekend with the release of Saw III, is planning to continue the franchise next Halloween with the release of Saw IV.
"It's the biggest no-brainer of the century to put these movies out on Halloween weekend and wait for the money to roll in," said Paul Dergarabedian, president of box-office tracker Exhibitor Relations.
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Exhibitor Relations Co. Inc. Final figures will be released later today.